Customer Relationship Management in the Third Party Logistics Industry


Based in Arizona, GlobalTranz is a large and growing third-party logistics (3PL) company trusted by more than 25,000 shippers. Offering less than truckload, full truckload, supply chain management, and expedited shipping, GlobalTranz provides freight management services to fit its clients’ needs. In 2016, the company was named the 12th Largest Freight Brokerage Firm in the US by Transport Topics.

The third-party logistics industry is shifting from a focus on mere customer service to customer relationship management. Customer relationship management is a strategy that aims to improve the customer’s experience by providing a deeper view of the customer’s business, often through sales automation, call center technology, marketing information systems, and access to customer data. This allows a company to better understand its customers and their needs, and to help them meet their goals more efficiently.

Technology increases visibility and improves partnerships between companies in the 3PL industry and their customers by directly, instantly providing both parties with raw data and insights from this information. This allows routine discussions to shift from basic information updates to the customer’s focus, strategy, and supply chain needs. GlobalTranz offers customer-facing tools such as CarrierRate 2.0 to make this deeper relationship possible.

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